[The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands] [By: Kapferer, Jean-Noël] [September, 2012]


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Titolo del libro[The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands] [By: Kapferer, Jean-Noël] [September, 2012]
LinguaggioItaliano
ISBN978-40850752
Formati disponibiliPDF, EPUB, CHM, MP3, PGD, DOC
Dimensione del file16.74Mb
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📚 Descrizione del Libri

LUXURY. STRATEGY. BREAK THE RULES OF MARKETING. TO BUILD LUXURY BRANDS. THE ... There is no continuous movement from premium to luxury. 41. It is not .... Jean-Noël Kapferer is one of the very few worldwide experts on brand ...... November 1989 for N2.2 billion), the Ford motor group decided to develop. The Luxury Strategy: Break the Rules of Marketing to Build ...

Brand diversity: the types of brands 95 Luxury, brand and griffe 95; Service The new rules of brand management 137 The limits of a certain type of marketing 139;. brand architecture strategies 354 13.3 The product-brand strategy 356 13.4.. Levi's used extension or brand stretch. to be regarded as the rebel's jeans. l  Jean-Noël Kapferer: Bücher, Hörbücher ... - Amazon.de Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare by Jean- Creating & Sustaining Brand Equity) by Jean-Noël Kapferer(2012-02-15) Interpretations and Images] (By: Jean Noel Kapferer) [published: April, 2013] The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël 

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